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To carry out the situation to explore network printing

Author:  Source:   Update:2015-05-18  Counting:806


Why network printing? Is mainly due to two aspects: one is the price is cheap, convenient logistics two.

In the early years, some people say that the Internet has changed the whole world. Now, we now see clearly the profound influence on the Internet Printing industry. In recent years, along with the Internet rapid development, and shopping malls to the electronic commerce understanding and recognition of the, network printing is becoming more and more hot.

The so-called network printing, succinct is will all customers and printing business between order and accept orders for the intermediate process through the network to. Web to print more is a way rather than printing method, printing service suppliers and print buyers direct link up, Pingzhang network end of the business process, without the so-called adopted what detailed printing method.

Printing quality

Why network printing? Is mainly due to two aspects: one is the price is cheap, convenient logistics two. It is because of price cheap, to attract customers to buy; logistics delivery is booming, processing. Printing networks offer advantages, because the transaction size is limited, not commonly used several commercial printing and packaging products, such as business cards, calendar, photo albums, to promote the booklet and so on. All of them have the same characteristics, small print runs, production process highly with standardization, printing process is simple.

Therefore, one of the best methods is the end of network printing printing. Network integrated print edition in 10 years ago, the origin in Taiwan. It is associated with the Internet and it skills, will have in common, such as paper products, printing color of many different customers of small print copies, combined into a large version, not only share the plate making and printing costs, and demand for the quality of full commercial printing, reached the standards of "Wumart, cheap and fast".

In Hongkong, because of the local resources, human, and other constraints, the printing industry development space is very small. Many of Hong Kong's small and medium-sized companies want to preach the leaflet printing, but suffer from print and costly, it is difficult to find suitable printing company printing. E-print network printing company boss spotted opportunities, and to learn from Taiwan, to carry out printing to contact network.

To the company's website, customers can in the preset options, one by one check the selected product chooses what plans, to use what kind of paper, what kind of role after processing, immediately get a quote, self-help end cards, calendars, brochures and other dozens of finalize the design product orders, and after credit card payments. Because each order is a bar code, and from the billing to the end goods, customers can find the whole process.

These customers can only directly experience some of the production work, the back, the same cannot do without the network fast. After receipt of the order, prepress part will by virtue of network to release the source code of processing operations, after which the computer to order demand active spell a version, direct CTP output can be printed on the machine. After binding to cut packaging products into the warehouse; then the computer to SMS told customers on their own to the marketing department to pick up, or choose express delivery, is very simple and user-friendly. Pingzhang network and printing, E-print today in Hong Kong has throughout Hong Kong, Kowloon and new territories 13's marketing department, and in Malaysia have opened more branches transaction, the property of the company amounted to hundreds of millions of dollars.

Network printing experience difficult to imitate

In recent years, the momentum of the web to print is the fire, especially in today's printing market downturn, its rapid development increasingly irksome. Some people have done special calculation, network printing annual growth rate in about 80%, in low-end commercial printing market in the proportion reached more than 60%.Chinese people have always loved "follow suit", some printing companies see peer web to print money, so rushing headlong into mass action, network printing company a lively up. As everyone knows, the networkprinting characteristics of the decision on successful experience to generic manufacturers.

Primary and web to print is between the company and customers build useful for the process, can save time, resources and cost is the biggest bright spot, and the end of these are required to pass through the network. It needs of the company it portal, it is necessary to very strong, just make sure the velocity matching network, still need to ensure the supply of software and service matching. Thus, the use of the foundation of the Internet channel, need to establish information management system, printing management system, file management system, logistics management system, customer management system, warehouse management system, each system as long as the coordinated with ability to provide customers with quick print manufacturing services. Once a link disconnection, it will affect the whole chain of operation, and the needs of the company dropped into a lot of money in it development and maintenance, to ensure production process more open, self-help, real-time and convenient.

Secondly, generally speaking, network printing operation flow according to the network customers on the basis of the existing module fixed, pick printing of various parameters to be printed and delivered. Module selection for customers is a convenient, is a kind of constraint, due to the demand for a more standardized goods, customers can pick the existing module and not jump out of the set of "the scale of the game" and some too cluttered personalized merchandise is not suitable for network printing. Which makes the network printers to walk the path of differentiation, in the long time of intense competition, a region can only have a handful of first to carry out the company gained a firm footing, the contention of a hundred schools of thought comparison of rare.


Again, price is cheap network printing strengths, but to some extent also its disadvantages. In the fierce market competition, many printing companies are already low profit operation, while the network printing price lower. Has been mentioned above, network printers is difficult to walk the path of differentiation, but in this category strive to divides a cup of a thick soup is more and more people, in order to stand out in the competition, price war seems to have become inevitable. Now prices in 2007 rose, and printing networks offer but a year than a year cheap that customers see a really heart joy bloom, but as network printers can only have suffered from a know. For their own private interest provoke a bidding war, has always been a dog in the manger, such a vicious competition may only let the market more and more disorder, will eventually make network printing wither and fall down.

Of course, network printing is a good stuff, far more than printing, it can offer us the multi channel networkservice. Printing company end of the production process and network, prepress, printing, Postpress and for the end of data sharing, Pingzhang network end long-distance data transmission and monitoring, mass order mission allows throughout everywhere production base together to fulfill in charge. Printing business is not the only stop on the supply of cheap printing services, and should be collected via a web portal of a variety of user information, built database, end digital property management, for customers to provide an online resource center, help customers arrange and file maintenance, or it is printing business to further carry out the transition direction.



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